Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion

Jihyun Sung and Hongjoo Woo

Journal of Retailing and Consumer Services, 2019, vol. 49, issue C, 120-128

Abstract: Slow fashion indicates the new paradigm of apparel that is made through environmentally, socially, and ethically responsible practices throughout the production cycle. This study addresses three trends in the current apparel industry, slow fashion, consumer lifestyle of health and sustainability (LOHAS), and growing population of fashion-conscious young (Gen-Y) male consumers. The online survey data collected from 306 Gen-Y males revealed the relationships between LOHAS, decision-making styles, and perceived value toward slow fashion based upon TRA. The findings contribute to the literature by adding empirical evidence of the emerging trends, as well as generating suggestions for fashion marketers.

Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698918307793
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:49:y:2019:i:c:p:120-128

DOI: 10.1016/j.jretconser.2019.03.018

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().