 Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?Debora Bettiga, Marco Mandolfo and Giuliano Noci Journal of Retailing and Consumer Services, 2025, vol. 86, issue C Abstract: Promoting repair services as a viable alternative to disposal is a desirable approach to sustainable consumption. Grounding on the Stimulus-Organism-Response (S-O-R) model, this work explores the role of emotions, both positive (happiness) and negative (anger and sadness) in triggering textile product repair, its antecedents and outcomes, understanding the interplay between emotional responses and cognitive evaluations in shaping pro-environmental behaviors. A laboratory experiment adopting facial micro-expression analysis and a survey study on final consumers confirm that leveraging emotions, especially negative ones, boosts intention to repair and positively impacts consumers’ evaluation of the practice. The study further contributes to the Right-to-Repair literature by depicting the antecedents and outcomes of repair intention in the European setting, where laws regulating repair have been recently introduced. Implications for practitioners and policymakers are provided. Keywords: Product repair; Repair services; Right-to-Repair; Stimuli-organism-response; Emotions; Facial micro-expressions (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001298 DOI: 10.1016/j.jretconser.2025.104350 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.