Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market

Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi and Marcos Fava Neves

Journal of Retailing, 2021, vol. 97, issue 4, 545-560

Abstract: Retail distribution is one of the major challenges in emerging economies. These economies are volatile and filled with inefficiencies, and the representativeness of unstructured retail increases the complexity of distribution systems for consumer packaged-goods companies.

Keywords: Emerging markets; Distribution; Economic changes; Market share; Consumer packaged goods; Channel formats (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S002243592100035X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:97:y:2021:i:4:p:545-560

DOI: 10.1016/j.jretai.2021.05.002

Access Statistics for this article

Journal of Retailing is currently edited by A. Roggeveen

More articles in Journal of Retailing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().