The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Kiwoong Yoo, Roman Welden, Kelly Hewett and Michael Haenlein

Journal of Retailing, 2023, vol. 99, issue 2, 173-192

Abstract: Due to rapid technological developments, the metaverse is quickly garnering attention from all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is expected to radically reshape retailing in the digital world. However, very little is known about the metaverse from a customer, retailer, or brand perspective.

Keywords: Metaverse; Transitory metaverse; Virtual reality; Augmented reality; Blockchain; Non-fungible token (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:99:y:2023:i:2:p:173-192

DOI: 10.1016/j.jretai.2023.02.002

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