Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles

Nicola Schweitzer, Rupert Hofmann and Andreas Meinheit

Technological Forecasting and Social Change, 2019, vol. 144, issue C, 49-65

Abstract: Understanding changing consumer needs is crucial for a company's survival. Particularly in the context of vehicle autonomy, customer insights lay a significant foundation for strategic decision-making of organizations in the automotive industry. This paper outlines how a German car manufacturer explored customer needs in the context of highly automated vehicles (AVs).11Highly automated vehicles (SAE level 3) = highly AVs. by implementing corporate foresight research with visionary customers and how the findings supported the strategic decision-making process of the firm.

Keywords: Autonomous driving; Corporate foresight; Customer foresight; Customer insights; Qualitative research; Survey; Trend receiver; Emergent nature consumers; Radical innovation (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:144:y:2019:i:c:p:49-65

DOI: 10.1016/j.techfore.2019.04.004

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