Marketing approach to Nordic tourism

Alberto Alcalde-Giraudo, Ruth Fernández-Hernández, Carmen Paradinas-Márquez, Pilar Sánchez-González and Fernando E. García-Muiña

Technological Forecasting and Social Change, 2021, vol. 163, issue C

Abstract: The hotel industry is looking for new positioning strategies to attract more clients or capture new segments to achieve maximum profitability. In order to do this, hotel companies are trying to achieve a competitive positioning that responds to the real situation of a global, changing, connected and hypercompetitive environment. However, the absence of a common European framework regulating the types of rating for the hotel sector makes rating model difficult to define.

Keywords: Nordic tourist; Hotel classification; Service experience; Experiential marketing (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312671

DOI: 10.1016/j.techfore.2020.120441

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