Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification

Anna Sörensson and Maria Bogren

Chapter 7 in Cases on Digital Entrepreneurship, 2023, pp 75-89 from Edward Elgar Publishing

Abstract: The purpose of the case is to learn more about how to use digital marketing to create increased customer value in a traditional industry such as nature-based businesses. The case addresses issues such as digital marketing, where communication via social media becomes necessary to maintain relationships and reach new customers. There is also a focus on sustainability issues, such as how the farm can use sustainability in its digital marketing strategy

Keywords: Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802203868/9781802203868.00013.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21110_7

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().