Achieving zero hunger: using behavioural insights and contractual regulation for the achievement of UN SDG 2

Kai P. Purnhagen, Kai P. Purnhagen and Kai P. Purnhagen

Chapter Chapter 10 in The Elgar Companion to Consumer Behaviour and the Sustainable Development Goals, 2025, pp 166-175 from Edward Elgar Publishing

Abstract: Sustainable Development Goal (SDG) 2 requires state action. However, many of the SDG 2 targets can be better achieved by private businesses, which ‘regulate’ the food value chain via contracts. These contracts are typically such that compliance with their terms and with the SDG 2 targets depends on the behaviour of the respective contracting parties. This chapter first evaluates how contractual regulation is of importance for the achievement of the objectives of SDG 2. It then illustrates how food chains are ‘regulated’ via contractual networks globally. It also illustrates how these contracts are regularly interdependent with the respective behaviour of the contractual partners. Beyond this, it argues that in these contractual networks, governance is no spontaneous, neutral behaviour. In the absence of national contract law as a default, food business operations rather respond to the environment of the markets in which they operate. Understanding these contractual networks as a choice architecture may open up a new and maybe more effective understanding of how the SDG 2 targets can be achieved more effectively.

Keywords: Sustainable Development Goals; SDG 2; Zero hunger; Behavioural insights; Contractual regulation by businesses; Contractual networks of food chains (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035325054
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035325061.00019 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22958_10

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().