Bringing nature to consumption: How experiences of nature shape sustainable consumer behavior

Sandor Czellar and Simona Haasova

Chapter 18 in Handbook of Social Psychology and Consumer Behavior, 2026, pp 251-268 from Edward Elgar Publishing

Abstract: Despite the ubiquitous presence of nature and nature-related content in consumers’ lives, we still have a limited understanding of how nature is portrayed and experienced in consumption and how it influences sustainable consumer behavior. Building on advances in environmental psychology, consumer research, and related disciplines, as well as drawing on realities of contemporary consumption, we present a framework that identifies nine dimensions of nature experiences in consumption contexts. For each dimension, we showcase focal social-psychological processes that underpin sustainable consumption and propose possible new avenues for further research. By adopting, adapting, and expanding this framework, we aim to inspire consumer researchers to build on the proposed conceptual foundations to broaden the scope of their investigations into the intricate mechanisms of sustainable consumer behavior.

Keywords: Consumer experience; Consumer-nature interaction; Natural environment; Sustainable behavior; Consumer knowledge; Social effects (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035327591
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