Framing effect

Jessica M. Perry

Chapter 36 in Elgar Concise Encyclopedia of Neuroscience and Management, 2026, pp 127-129 from Edward Elgar Publishing

Abstract: This entry introduces the framing effect, a bias in judgement and decision-making whereby different presentations of the same information lead to different judgements and choices. Following Levin et al.'s (1998) distinction between three forms of framing – risky choice, attribute, and goal framing – it outlines how each influences evaluation and behaviour. The entry discusses key theoretical explanations for the framing effect and considers how framing principles can be applied across various decision-making domains, such as consumer behaviour, health communication, and strategic decision-making.

Keywords: Framing effect; Risky choice framing; Attribute framing; Goal framing; Decision-making; Prospect theory (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035332885
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