 Functional magnetic resonance imaging (fMRI)Foyzul Rahman Chapter 37 in Elgar Concise Encyclopedia of Neuroscience and Management, 2026, pp 130-133 from Edward Elgar Publishing Abstract: Functional magnetic resonance imaging (fMRI) is a non-invasive neuroimaging technique that measures changes in brain activity through fluctuations in blood oxygenation. Since its introduction in the early 1990s, fMRI has become a cornerstone of cognitive neuroscience, providing insights into where and when cognitive processes occur in the brain. This chapter outlines the historical development of fMRI, the biophysical principles underlying the blood-oxygen-level-dependent (BOLD) signal, and its emerging applications in business neuroscience and neuroeconomics. Examples include research on intertemporal choice and neuromarketing, where fMRI has been used to reveal the neural mechanisms of decision-making and predict consumer behaviour. Key limitations are also discussed, including restricted temporal resolution and signal noise. The chapter concludes by highlighting advances in multimodal imaging and standardised analytic frameworks that continue to refine fMRI's role in the study of brain–behaviour relationships in business contexts. Keywords: Functional magnetic resonance imaging (fMRI); Blood-oxygen-level-dependent (BOLD); Neuroeconomics; Business neuroscience; Decision-making (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:23335_38 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Chapters from Edward Elgar Publishing |
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