B2B E‐Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia

Tanuja Singh, Geoffrey Gordon and Sharon Purchase

American Journal of Business, 2007, vol. 22, issue 1, 31-44

Abstract: Keywords: Business‐to business (B2B), Marketing strategies, Multinational Corporations (MNCs), Internet, E‐commerce

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:v:22:y:2007:i:1:p:31-44

DOI: 10.1108/19355181200700003

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