Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes

Nathan Klaus and Ainsworth Anthony Bailey

American Journal of Business, 2008, vol. 23, issue 2, 53-62

Abstract: Keywords: Attitudes, Celebrity endorsements, Gender effects

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:v:23:y:2008:i:2:p:53-62

DOI: 10.1108/19355181200800010

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