 The Role of Education Level in the Buying of Halal Food among Ghanaian MillennialsEdward Markwei Martey, Isaac Toryni and Patricia Cretsil International Journal of Finance, Insurance and Risk Management, 2023, vol. 13, issue 2, 65-85 Abstract: Purpose: The objective of this work is to measure Ghanaian Muslim millennials’ buying decision of halal food by introducing available information variables into the construct of the theory of planned behaviour research framework and level of education level as a moderating variable. Design/Methodology/Approach: There were 570 questionnaires that were disseminated to attain responses from Ghanaian Muslim millennial consumers. PLS was used for the structural equation modelling on multi-group analysis. Findings: Level of education influences the buying decision of Ghanaian Muslim millennials on halal food. Practical Implications: Information on the characteristics of halal food must be conveyed carefully as customers with a higher level of education internalize such messages better than a higher level of education customers. Originality/value: The work shows that there is a significant difference in the buying decisions of halal food among the groups. Keywords: Group; population; level; education. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ers:ijfirm:v:13:y:2023:i:2:p:65-85 Access Statistics for this article More articles in International Journal of Finance, Insurance and Risk Management from International Journal of Finance, Insurance and Risk Management |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.