Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment: An Empirical Study

Endi Isnarno, Harry Soesanto and Andriyansah Andriyansah

European Research Studies Journal, 2018, vol. XXI, issue 1, 133-143

Abstract: The purpose of this study is to analyse the user‘s perspective associated with the reputation, distribution networks, product image, perception of transaction convenience and trust on e-Toll card purchasing interest.The study population was the highway users in Indonesia. The sample size was 245 respondents. The results showed that purchasing interest on e-Toll card is mostly influenced by the reputation of the distributor network through perceptions of convenience and trust transactions.The study is recommended for operators to improve their services to e-Toll card users and the product image which ultimately can improve the purchasing interest on e-Toll cards.

Keywords: E-Toll card; reputation; distribution networks; product image; transaction convenience; trust. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:3b:p:133-143

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