The Unseen Role of AI in Everyday Decision-Making

Gabriel Tarasiuk

European Research Studies Journal, 2025, vol. XXVIII, issue 3, 859-868

Abstract: Purpose: The aim of this article is to analyze the applications of artificial intelligence in less visible aspects of human life, with particular emphasis on travel, social media, online shopping, and digital entertainment. Design/Methodology/Approach: The study reviews scientific literature on algorithms used in these areas, including methods of machine learning, deep learning, and natural language processing. Findings: The results indicate that AI significantly enhances the personalization of user experiences, thereby improving the efficiency of interactions across various digital systems. Practicaal implementations: The conclusions highlight the growing importance of AI in everyday life, as well as its potential for further automation and optimization of user processes. Originality/Value:

Keywords: Artificial Intelligence (AI); machine learning; active recommendation; personalized services; technological innovation; intelligent systems; AI adoption in technology. (search for similar items in EconPapers)
JEL-codes: D24 J24 L86 M15 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxviii:y:2025:i:3:p:859-868

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