COORDINATES THE OPERATIONS OF THE FRANCHISE AND THE IMPLICATIONS IN THE FIELD OF ACCOUNTING

Dana Sisea

No 17, Working papers from Ecological University of Bucharest, Department of Economics

Abstract: Franchising system is one of the modern systems widely practiced in contemporary economy, the distribution of goods and provision of services. With strong growth in the U.S. in late 1970, modern franchise system was taken over by European countries with advanced economies, and then gradually been internationalized through expansion in all continents. Statistics show that by the application of the system of franchising, distribution companies and have considerably turnover and reduced substantial costs. In Romania, the interests for the establishment of companies of franchising and regulating them have become realities in terms of our country to the market economy. He gradually increased the number of small and medium local entrepreneurs, interested to join the franchise as the franchisees partners. Also, a fundamental role in this area, we have made considerable investments in the stock of some international companies for the creation of the territory of our country's important network of franchisee. Foreign franchisees of the Romanian market belong to some developed countries accounting for system contracts with reputable and authoritative. With regard to the system of franchising are relevant advantages that customize, including: promoting the economic interests of the small and medium-sized entrepreneurs; high degree of flexibility needed to adapt to modern economic requirements; implementation of low cost; safety in carrying out business; Enrol in the trends of globalization of the world economy, the possibility of obtaining a high level of profitability; specific provisions of protection against economic risk, comparative with most other systems in the world economy.

Keywords: franchise; franchisor; franchise agreement; franchise package; contract know-how (search for similar items in EconPapers)
JEL-codes: L29 M41 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2013-04
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