Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

Chouaib Dakouan, Redouane Benabdelouahed and Hajar Anabir
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Chouaib Dakouan: Hassan II University, Morocco
Redouane Benabdelouahed: Hassan II University, Morocco
Hajar Anabir: Hassan II University, Morocco

Expert Journal of Marketing, 2019, vol. 7, issue 1, 1-6

Abstract: This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies†on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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