How to use digital diaries in data collection to engage networked consumers

Silvia Biraghi and Rossella Chiara Gambetti

MERCATI & COMPETITIVIT?, 2018, vol. 2018/4, issue 4, 109-127

Abstract: Diaries have a long-standing tradition in consumer research as a data collection tool. In this paper we reboot and update this tradition by elaborating how diaries in the form of digitally constructed artifacts using smart and mobile technologies can be adopted to complement research projects conducted in networked settings. We frame our methodological contributions by building on the concept of networked sociality, an emerging form of people connectivity that is the result of the intertwinement of digital media and their related communicative modes.

Date: 2018
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