The European Capital of Culture: A tool for promoting human capital. Matera 2019 case study

Angela Pepe

RIVISTA DI STUDI SULLA SOSTENIBILITA', 2017, vol. VII, issue 1, 47-69

Abstract: The organisation of a big event, according to literature, is a strategic choice for a destination since it allows the promotion of the territory fostering its relaunch, the increase of its attractiveness and the construction of a strong destination image. Among big events the election of the "European Capital of Culture" must be mentioned, since it represents a good marketing tool able to promote the selected city key factors, to activate important tourist flows and reposition the destination image. They are important processes also for the effects they have on the local community who hosts the event, and is involved in accelerated cultural exchanges in a context that often is being redefined. In particular, this paper presents the start of the empirical study on the case "Matera European Capital of Culture 2019": it focuses on the local people involvement and the value created by the big event on the perception and the culture of welcome.

Keywords: Capitale Europea della Cultura; eredit?; turismo culturale; prodotto culturale; gestione e marketing della destinazione turistica; comunit?. (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 611&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:rissri:v:html10.3280/riss2017-001005

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=168

Access Statistics for this article

RIVISTA DI STUDI SULLA SOSTENIBILITA' is currently edited by FrancoAngeli

More articles in RIVISTA DI STUDI SULLA SOSTENIBILITA' from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().