We give more: The impact of identity and the mere information effect on donation behavior

Rachel Croson, Americus Reed and Jen Shang

Natural Field Experiments from The Field Experiments Website

Abstract: Information is presented about a presentation at the Advances in Consumer Research North American Conference on social information and marketing environments in donation behavior. Topics in the presentation include activated identities in decision-making, contextual cues in donation behavior, and gender identity in informers and targets of social information. Field experiments on radio pledges are also described.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:feb:natura:00324

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