Who Uses AI for Pricing?

Jonathan Adams, Zheng Liu and Sydney Miller

Economic Bulletin, 2026, 4

Abstract: Firms are increasingly using artificial intelligence (AI)-enabled algorithms to help set prices. While firms do not typically disclose whether they use AI for price-setting, we can measure their use of this technology through their public postings for jobs related to AI pricing. We find that larger, more productive firms are more likely to adopt AI pricing technology. This adoption, in turn, allows these firms to grow faster and become more profitable.

Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.kansascityfed.org/research/economic-bu ... uses-ai-for-pricing/ full text (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fip:fedkeb:102307

Ordering information: This journal article can be ordered from

Access Statistics for this article

More articles in Economic Bulletin from Federal Reserve Bank of Kansas City Contact information at EDIRC.
Bibliographic data for series maintained by Kira Lillard ().