 Geographic Information Systems and Marketing Education: Issues, Challenges & SolutionsS. Erevelles, E. Rolland, C. Huntley, C. Chih-Fen and V. Horton The A. Gary Anderson Graduate School of Management from The A. Gary Anderson Graduate School of Management. University of California Riverside Abstract: Both researchers and practitioners claim that foreign investors acquire U.S. firms to gain access to reputable brands. There is, however, no empirical evidence to support this argument. This study uses 269 Japanese investments made in the US to test the hypothesis that Japanese investors' decision to acquire U.S. firms depends on both industry-specific reputation barriers and firm-specific marketing capabilities. We have found that Japanese investors are more likely to use acquisitions to enter a U.S. industry in which local competitors have erected higher reputation barriers. Inversely, Japanese investors endowed with more marketing resources are less likely to expand in the US through acquisitions. This study is the first that applies a vector of marketing variables to explain why Japanese manufacturers choose acquisitions over greenfield investments to enter the US. Keywords: MARKETING; INFORMATION (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:fth:caland:96-26 Access Statistics for this paper More papers in The A. Gary Anderson Graduate School of Management from The A. Gary Anderson Graduate School of Management. University of California Riverside The A. Gary Anderson Graduate School of Management. University of California, Riverside. Riverside CA 92521. Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.