The Impact of Entrepreneurial Passion on the Entrepreneurial Intention; Moderating Impact of Perception of University Support

Temoor Anjum, Petra Heidler, Azadeh Amoozegar and Rao Tahir Anees
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Temoor Anjum: Department of Business Administration, Faculty of Management Sciences, Ilma University, Karachi 72400, Pakistan
Petra Heidler: Department of International Business and Export Management, IMC University of Applied Sciences Krems, 3500 Krems an der Donau, Austria
Azadeh Amoozegar: Centre of Post-Graduate Studies, Limkokwing University of Creative Technology, Cyberjaya 63000, Malaysia
Rao Tahir Anees: Centre of Post-Graduate Studies, Limkokwing University of Creative Technology, Cyberjaya 63000, Malaysia

Administrative Sciences, 2021, vol. 11, issue 2, 1-14

Abstract: Passion is fundamental to starting a business because it stimulates motivation, improves intellectual activity, and provides meaning for daily work. This research investigates the role of entrepreneurial passion as a prelude to entrepreneurial intention. The theory of planned behavior was used as an underpinning theory. A conceptual framework was developed and tested to determine their contributions to entrepreneurial intentions. The correlation between entrepreneurial passion and entrepreneurial intentions is moderated by perception of university support to determine if it enhances the entrepreneurial intention to become a successful entrepreneur. The sample (N = 395) was identified using a convenience sampling technique and is comprised of university business students in the province of Punjab, Pakistan. The questionnaire comprised two sections used for data collection, and Smart-PLS was used to analyze the hypotheses. The findings have indicated that there is a strong positive relationship between entrepreneurial passion and entrepreneurial intentions. The analysis showed that the concept of university support alleviates the relationship between entrepreneurial passion and entrepreneurial intention. The moderation effect of perception of university support on the association between entrepreneurial passion and entrepreneurial intention was recognized in this study. Thus, it called for exploring this moderating effect from other perspectives. As an implication to policy, the government bodies should ensure students have access to an entrepreneurial atmosphere. Specifically, the ministry of education and HEC Pakistan could consider this for the design of university syllabuses, thereby leading to more impactful education of entrepreneurship.

Keywords: entrepreneurial passion; entrepreneurial intention; perception of university support; theory of planned behavior (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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