An Enneagram Approach to Strategy

Issam Tlemsani, Mohamed Ashmel Mohamed Hashim, Robin Matthews, Vera Ndrecaj () and Rachel Mason-Jones
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Issam Tlemsani: The Centre of International Business, Gateshead NE8 1AN, UK
Mohamed Ashmel Mohamed Hashim: Cardiff School of Management, Cardiff Metropolitan University, Cardiff CF5 2YB, UK
Robin Matthews: Department of Strategy, Marketing and Entrepreneurship, Kingston University London, Kingston upon Thames KT2 7LB, UK
Vera Ndrecaj: Cardiff School of Management, Cardiff Metropolitan University, Cardiff CF5 2YB, UK
Rachel Mason-Jones: Cardiff School of Management, Cardiff Metropolitan University, Cardiff CF5 2YB, UK

Administrative Sciences, 2023, vol. 13, issue 5, 1-18

Abstract: This conceptual paper examines how Enneagram as a personality typing system could be adopted as a meta-model across multiple domains. The enneagram strategy is a structural typology that many organisations and individuals use to effectively understand their business profiles and interpersonal patterns, despite scholars showing concerns about its robustness and dynamism. This paper extends the argument as to how the mechanics of the Enneagram are intrinsically interrelated with (a) organisational systems and networks, (b) organisational grammar, (c) supply chains, and (d) creativity. It also emphasizes the importance/close association of the Enneagram tool with interdependence, business model, networks, statics, and system dynamics. The paper uses a combination of research methods (theoretical, exploratory, and descriptive) to evaluate the adaptability of the enneagram. The findings demonstrate that enneagram as a strategy could be applied to various business phenomena but requires more cross-domain empirical research. The enneagram can also be used to develop meta-models/toy models that can relate to the organisational outcomes by integrating tangible and intangible process assets. This paper reliably lays a set of principles/foundations to launch the enneagram approach to a complex, broad, systematic, and creative scope.

Keywords: enneagram; creativity; meta-model; networks; systems; grammar; organisation (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2023
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