Enhancing Stakeholder Value: Managerial Activities in the Value Creation Process for Suppliers and Buyer—Evidence from Slovak Enterprises

Dana Kusnirova (), Maria Durisova and Oliver Bubeliny ()
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Dana Kusnirova: Department of Macro and Microeconomics, Faculty of Management Science and Informatics, University of Zilina, 010 26 Zilina, Slovakia
Maria Durisova: Department of Macro and Microeconomics, Faculty of Management Science and Informatics, University of Zilina, 010 26 Zilina, Slovakia
Oliver Bubeliny: Department of Management Theories, Faculty of Management Science and Informatics, University of Zilina, 010 26 Zilina, Slovakia

Administrative Sciences, 2024, vol. 14, issue 8, 1-25

Abstract: The paper aims to identify, characterize, and determine the method of managerial activities in the value creation process for buyers and suppliers with the subsequent determination of their significance. The study employs a hybrid methodology combining theoretical and empirical approaches. The theoretical framework was developed through a systematic review of contemporary literature, leading to the creation of a procedural model for effective value creation in B2B environments. This model outlines key managerial activities, including the diversification of suppliers and buyers, securing communication channels, value identification, determination of value creation variants, and feedback evaluation. To empirically validate this framework, interviews were conducted with managers from twenty Slovak manufacturing enterprises. These interviews aimed to assess the alignment between the theoretical model and actual managerial practices and to identify any discrepancies or areas for improvement. The findings indicate that while managers engage in several key activities intuitively, there are notable variations in the application of specific practices. The study contributes to the literature by bridging theoretical concepts with practical implementation. It offers actionable recommendations for enhancing value creation processes, highlighting the importance of aligning managerial practices with theoretical best practices to achieve better stakeholder satisfaction and business success.

Keywords: managerial activities; value creation process; sustainable relationships; stakeholders; techniques and procedures; map of managerial activities; diversification of suppliers and buyers; value identification; value creation variants; perception and feedback (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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