The Beneficial Relationship Between Marketing Services and Schools

Eleftheria Palla (), Panagiotis Serdaris, Ioannis Antoniadis and Konstantinos Spinthiropoulos
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Eleftheria Palla: Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece
Panagiotis Serdaris: Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece
Ioannis Antoniadis: Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece
Konstantinos Spinthiropoulos: Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece

Administrative Sciences, 2025, vol. 15, issue 3, 1-12

Abstract: The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greece. t -tests were used to test the hypotheses under review. The results detected a strong relationship between modern marketing services and the educational process.

Keywords: marketing services; educational marketing; educational process; secondary schools (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2025
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