The Adoption of Modern Sports Technologies from Professional Settings to Everyday Life

Ivana Gabrišová (), Gabriel Koman, Jakub Soviar and Martin Holubčík
Additional contact information
Ivana Gabrišová: Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Gabriel Koman: Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Jakub Soviar: Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Martin Holubčík: Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, Univerzitná 8215/1, 010 26 Žilina, Slovakia

Administrative Sciences, 2025, vol. 15, issue 7, 1-18

Abstract: This study examines how advanced sports technologies, initially designed for elite athletes, are being applied in everyday contexts. Despite the proliferation of wearable and AI-powered tools, the sports management literature has largely overlooked how these innovations transition from professional use to consumer settings. Addressing this gap, the article evaluates key technologies based on cost, complexity, accessibility, and user-friendliness to determine their viability for broader adoption. The findings reveal a clear divide: while affordable, intuitive devices like WHOOP bands and Polar monitors are well-suited for general use, complex systems such as SportVU and VALD remain limited to elite environments. This study underscores simplicity, affordability, and contextual usability as critical enablers of adoption. By connecting theoretical innovation models with real-world patterns, this research offers practical guidance for developers, educators, and policymakers seeking to promote equitable access to sports technologies.

Keywords: sports technology; AI in sports; technology adoption (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2076-3387/15/7/249/pdf (application/pdf)
https://www.mdpi.com/2076-3387/15/7/249/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jadmsc:v:15:y:2025:i:7:p:249-:d:1690062

Access Statistics for this article

Administrative Sciences is currently edited by Ms. Nancy Ma

More articles in Administrative Sciences from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().