Scientometric Analysis of Entrepreneurial Orientation: Research Mapping and Opportunity Areas

José Rubiales-Núñez (), Andrés Rubio (), Luis Araya-Castillo, Hugo Moraga-Flores and Carlos Gómez-Pantoja
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José Rubiales-Núñez: Faculty of Law and Business Administration, University of Lleida, Lleida 25001, Spain
Andrés Rubio: Facultad de Economia y Negocios, Universidad Andres Bello, Fernández Concha 700, Santiago 7591538, Chile
Luis Araya-Castillo: School of Business, Universidad Adolfo Ibáñez, Las Condes 7550000, Chile
Hugo Moraga-Flores: Departamento de Contabilidad y Auditoría, Facultad de Ciencias Económicas y Administrativas, Universidad de Concepción, Victor Lamas 1290, Concepción 4070386, Chile
Carlos Gómez-Pantoja: Departamento de Ciencias de la Ingeniería, Facultad de Ingeniería, Universidad Andres Bello, Antonio Varas 880, Santiago 7591538, Chile

Administrative Sciences, 2025, vol. 15, issue 7, 1-26

Abstract: This research presents a comprehensive scientometric analysis of Entrepreneurial Orientation (EO), a fundamental concept in strategic management and business performance. Through a bibliometric approach, 4314 articles indexed in the Web of Science from 1975 to 2024 were analyzed using advanced network analysis tools such as VOSviewer to examine the evolution of scientific production, citations, authors, journals, institutions, and the most influential countries in the field. The findings reveal an exponential growth in “EO” research over the past decades, with a high concentration of scientific output in the last eight years. The United States leads in publication volume and citations, followed by other countries with an increasing contribution. Co-authorship patterns and academic collaboration clusters have been identified, consolidating key research lines that link “EO” with innovation, market orientation, and business performance. This study provides a comprehensive perspective on the evolution of “EO” research, offering valuable insights for academics, policymakers, and professionals interested in new theoretical directions and practical applications that foster knowledge development and business competitiveness.

Keywords: entrepreneurial orientation; innovation; Small and Medium Enterprises (SMEs); firm performance; dynamic capabilities; scientometric analysis; bibliometric analysis; strategic management (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2025
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