Relationships of the Trade Unions with the Media: The Lithuanian Case

Asta Krašenkienė, Lina Kazokienė and Dalia Susnienė
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Asta Krašenkienė: Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania
Lina Kazokienė: Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania
Dalia Susnienė: Panevėžys Faculty of Technologies and Business, Kaunas University of Technology, Nemuno Street 33, LT-37164 Panevėžys, Lithuania

Administrative Sciences, 2014, vol. 4, issue 1, 1-14

Abstract: The various practices of different countries show that, in order to achieve trade unions’ goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some examples and empirical research results that prove the significance of such relationships. The situation in Lithuania is analyzed based on qualitative research results. The results reveal that Lithuanian trade unions do not have effective tools at their disposal for the promotion of their activity. Moreover, their notion of their relationships with the media is limited to a narrow understanding such as “the article or broadcast in media”. Due to this and other reasons, the promotion of employers’ concessions is weak. Different situations can be noticed by analyzing the independent trade unions which use other practices and systems.

Keywords: trade union; media; relationships; stakeholders (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2014
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