Exploration of Global Brand Value Announcements and Market Reaction

Khuram Shafi, Zartashia Hameed, Usama Qadri and Samina Nawab
Additional contact information
Khuram Shafi: Institute of Information Technology, COMSATS University Islamabad, Wah Cantt 47040, Pakistan
Zartashia Hameed: Institute of Information Technology, COMSATS University Islamabad, Wah Cantt 47040, Pakistan
Usama Qadri: Institute of Information Technology, COMSATS University Islamabad, Wah Cantt 47040, Pakistan
Samina Nawab: Institute of Information Technology, COMSATS University Islamabad, Wah Cantt 47040, Pakistan

Administrative Sciences, 2018, vol. 8, issue 3, 1-11

Abstract: Brand value is an intangible asset of all firms and plays an important role in a firm’s performance. Many independent firms publish the brand values of the different leading firms worldwide. Here a very simple and basic question is raised; should stockholders and investors consider and analyze brand value when they invest or not. The main objective of this study is to consider this basic question. To answer this question we considered the Global top firms in the period from September 2009 to October 2014. Results are positively significant concerning signaling theory and, it is concluded, in the context of signaling theory, that famous value brands have very important marketplace signals that can help to improve information asymmetry. Investors and stockholders can use this information regarding their investment.

Keywords: Interbrand; stock market reactions; event study; brand value; signaling theory (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2076-3387/8/3/49/pdf (application/pdf)
https://www.mdpi.com/2076-3387/8/3/49/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jadmsc:v:8:y:2018:i:3:p:49-:d:166043

Access Statistics for this article

Administrative Sciences is currently edited by Ms. Nancy Ma

More articles in Administrative Sciences from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().