Strengthening Tourists’ Engagement in Guided Hiking and Trekking
Wolfgang Leister
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Wolfgang Leister: Norsk Regnesentral, Postboks 114 Blindern, 0314 Oslo, Norway
Administrative Sciences, 2019, vol. 9, issue 2, 1-17
Abstract:
Many providers in adventure travel promote organised hiking and trekking tours. Such guided tours shall be engaging for the tourists and evoke positive attitudes towards enjoying nature. We present the Trekking Engagement Profile as a tool to evaluate engagement factors of such guided tours, based on engagement research performed in a different domain, namely evaluating engagement in museums and science centres. This tool shall strengthen the guides’ soft skills and enable them to increase engagement during an ongoing arrangement. For instance, the Trekking Engagement Profile can be applied when tourists indicate that the quality of a guided tour is not entirely to their liking. We show the viability of using the Trekking Engagement Profile in a small study with guides and participants of trekking tours offered by the Norwegian Trekking Association. Further, we offer guidance and charts to promote its practical use.
Keywords: hiking; trekking tours; engagement; outdoor leadership; soft skills; informal learning (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jadmsc:v:9:y:2019:i:2:p:45-:d:241945
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