Market Participation and Farmers’ Adoption of Green Control Techniques: Evidence from China

Wulai Jijue, Junlan Xiang, Xin Yi, Xiaowen Dai, Chenming Tang and Yuying Liu ()
Additional contact information
Wulai Jijue: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Junlan Xiang: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Xin Yi: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Xiaowen Dai: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Chenming Tang: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Yuying Liu: College of Management, Sichuan Agricultural University, Chengdu 611130, China

Agriculture, 2024, vol. 14, issue 7, 1-21

Abstract: As a standard clean production technology, the wide use of green control techniques (GCT) helps improve the quality of agricultural products and protect the environment. However, the level of application of GCT by Chinese farmers is not high. The market, as the ultimate place to realize the value of grain and the returns of grain farmers, plays an essential part in promoting GCT. Based on survey data from grain farmers in Sichuan Province, China, this study used a conditional mixed process (CMP) model to examine the effect of farmers’ market participation on their GCT adoption behavior and a mediated effects model to test the impact mechanism. The study further explored the effect of farmers’ market participation capability on their GCT adoption behavior. The results showed that (1) farmers’ market participation could significantly increase the likelihood of adopting GCT. (2) Market participation could influence farmers’ adoption behavior through agricultural income, market information, and green cognition. (3) Further research found that farmers were more likely to adopt GCT if their market participation capability was strong. These findings highlight the fact that developing countries have increased their efforts to encourage farmers to participate in markets and to enhance their market participation capability, thereby facilitating the adoption of GCT by farmers.

Keywords: green control techniques; market participation; market participation capability; conditional mixed process model (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2077-0472/14/7/1138/pdf (application/pdf)
https://www.mdpi.com/2077-0472/14/7/1138/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jagris:v:14:y:2024:i:7:p:1138-:d:1434698

Access Statistics for this article

Agriculture is currently edited by Ms. Leda Xuan

More articles in Agriculture from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().