Les suremballages: des emballages superflus pour les consommateurs ?

Elisa Monnot and Fanny Reniou ()
Additional contact information
Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

Post-Print from HAL

Abstract: Within the current context of the Grenelle Environment Round Table, French government advocates source reduction strategies for over-packaging. But, companies wonder about their impact on consumers. Thanks to video recorded observations and interviews with consumers, this paper aims at examining their practices of purchase, storage and destruction of overpackaging and their beliefs towards them. The findings reveal that over-packaging, which can be unnoticed, is questioned by some consumers. The results allow us to evaluate overpackaging's perceived usefulness according to six criteria for four profiles of consumers and to propose managerial recommendations in terms of over-packaging removal by adapting products, communication as well as distribution.

Keywords: croyances; suremballage; consommateur écologiquement responsable; comportements de consommation; observation filmée. (search for similar items in EconPapers)
Date: 2012-07-01
Note: View the original document on HAL open archive server: https://hal.science/hal-01123727v1
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Décisions Marketing, 2012, 65, pp.31-42

Downloads: (external link)
https://hal.science/hal-01123727v1/document (application/pdf)

Related works:
Working Paper: Les suremballages: des emballages superflus pour les consommateurs ? (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01123727

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().