Building Brands via Corporate Social Responsibility

Adam Lindgreen, François Maon () and Christine Vallaster

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Date: 2016-07
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Published in Charles Blankson (éd.); Francesca Dall'Olmo Riley (éd.); Jaywant Singh (éd.). The Routledge Companion to Contemporary Brand Management, Routledge, pp.228-254, 2016

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