A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

Virginie de Barnier (), Virginie Maille, Pierre Valette-Florence () and Karine Gallopel-Morvan ()
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Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Karine Gallopel-Morvan: EA MOS - EA Management des Organisations de Santé - EHESP - École des Hautes Études en Santé Publique [EHESP] - PRES Sorbonne Paris Cité

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Date: 2005
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Published in Advances in Consumer Research, 2005, 6, pp.140-150

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Working Paper: A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico (2004)
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