Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs

Caroline Hussler and Thierry Burger Helmchen ()
Authors registered in the RePEc Author Service: Thierry BURGER-HELMCHEN

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Date: 2019
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Published in European Journal of International Management, 2019, 1 (1), pp.1

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Working Paper: Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs (2020)
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