Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions
Lucie Sirieix,
Jan Lála and
Klára Kocmanová
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Jan Lála: CZU - Czech University of Life Sciences Prague
Klára Kocmanová: CZU - Czech University of Life Sciences Prague
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Abstract:
Based on a qualitative study with 20 respondents in France and 20 respondents from the Czech Republic, this study aims to better understand how consumers' concern about food waste, culture, social norms and emotions contribute to consumers' attitudes and behaviors related to doggy bags. Results highlight a double paradox between conflicting norms and emotions: personal norms encourage not to waste while salient social norms encourage leaving leftovers; asking for a doggy bag generates immediate shame while leaving leftovers produces anticipated regret and guilt. Finally, the study sheds light on obstacles to overcome for the adoption of this social innovation.
Keywords: food waste; social norm; emotion; behavioral intention (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02629385v1
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Citations: View citations in EconPapers (22)
Published in Journal of retailing and consumer services, 2017, 34, pp.153-158. ⟨10.1016/j.jretconser.2016.10.004⟩
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Journal Article: Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions (2017) 
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02629385
DOI: 10.1016/j.jretconser.2016.10.004
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