A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm

Fabienne Berger-Remy (), Marie-Eve Laporte () and Isabelle Aimé
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Marie-Eve Laporte: IAE Paris - Sorbonne Business School
Isabelle Aimé: IPAG Business School

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Keywords: Digitalization; marketing; organization; phytosociology; metaphor (search for similar items in EconPapers)
Date: 2023-07-06
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Published in European Group for Organizational Studies (EGOS 2023), Jul 2023, Cagliari, Italy

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