When Green Turns Red: Is the Perception of Greenwashing a Barrier to Individual Green Investment?

Syrine Gacem (), Fabrice Hervé () and Sylvain Marsat ()
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Fabrice Hervé: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UMLP - Université Marie et Louis Pasteur - UBE - Université Bourgogne Europe
Sylvain Marsat: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2025-05-26
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Published in 41st International Conference of the Association Française de Finance (AFFI), CREGO, IAE DIJON, May 2025, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05760160

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