The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomised Evaluation

Jacopo Bonan, Olivier Dagnelie (), Philippe Lemay-Boucher and Michel Tenikue ()
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Philippe Lemay-Boucher: HWU - Heriot-Watt University [Edinburgh]

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Abstract: Mutual health organisations have been present in Senegal for years. Despite their benefits, in most areas take-up rates remain low. Using randomised controlled trials, we evaluate the effect of an insurance literacy module, communicating the benefits and functioning of health microinsurance, as well as three cross-cutting marketing treatments. The results from our various marketing treatments indicate a positive and significant effect on health insurance adoption, particularly for poor households, increasing take-up by around 35–40%. The insurance literacy module does not seem to have a positive impact on take-up decisions. We attempt to provide different contextual reasons for this result.

Keywords: Health Microinsurance; Senegal (search for similar items in EconPapers)
Date: 2017-03
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Citations: View citations in EconPapers (4)

Published in Journal of African Economies, 2017, 26 (2), pp.169-191. ⟨10.1093/jae/ejw023⟩

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Journal Article: The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomised Evaluation (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02084434

DOI: 10.1093/jae/ejw023

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