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Strategy and the Strategist: How It Matters Who Develops the Strategy

Eric Van den Steen

No 17-002, Harvard Business School Working Papers from Harvard Business School

Abstract: This paper addresses primarily two questions. First, when or why should a company's strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy, properly defined, interact with vision (in the sense of a strong belief) about various decisions? In the process, the paper also identifies three new criteria that make a decision strategic and derives two new explanations why strategies often reflect the background of the strategist. The paper studies these questions using a (new) functional definition of strategy as 'the smallest set of choices to optimally guide the other choices.' With regard to the first question - when or why should a company's strategy be developed by its CEO - the paper shows that strategy formulation by the CEO (or by a strategist with control over the right decisions) leads to both a better strategy and better execution when the strategic decision is controversial. With regard to the second question, the paper shows that a strategist's vision (as a strong belief) may improve implementation, but only if two conditions are met: the strong belief must be about a strategic decision and that decision must be controlled by the strategist. Vision about non-strategic decisions may in fact hurt the strategy's implementation.

Pages: 32 pages
Date: 2016-07
New Economics Papers: this item is included in nep-mic
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http://www.hbs.edu/faculty/pages/download.aspx?name=17-002.pdf (application/pdf)

Related works:
Journal Article: Strategy and the Strategist: How It Matters Who Develops the Strategy (2018) Downloads
Working Paper: Strategy and the Strategist: How it Matters Who Develops the Strategy (2013) Downloads
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