HAPPEN TO BE FASHIONABLE?: NEW PRACTICE CREATION THROUGH THE SEQUENCE OF MULTIPLE ACTORS

Yuki Yamauchi, 雄気 山内 and Takahiro Endo

No 115, Working Paper Series from Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University

Abstract: In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.

Pages: 32 pages
Date: 2010-06
New Economics Papers: this item is included in nep-ent and nep-his
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