 THE ROLE OF THE EXTERNAL FACTORS IN ANTICIPATING AND EXPLAINING THE BEHAVIOR OF THE E-LEARNING PLATFORMS USERSRaluca Cristina Eftimie Holistic Marketing Management Journal, 2011, vol. 1, issue 2, 59-64 Abstract: In a knowledge-based society the role of learning performance is always highlighted. The development of education and its adaptation to the real necessities of the labor market requires the integration of innovations to enable an effective teaching and learning process through a high correlation with the expectations and requirements of education key actors: teachers and students. Introducing e-learning platforms in the classroom allowed the observation of many behavioral issues often embodied in rejecting their use. Most of these issues can be explained and can be expected in the future through a detailed analysis of the influence of external factors on consumer behavior and by linking them with specific internal processes. This paper aims to identify key external variables which influence the decision of using the e-learning environments by the educational actors within the Romanian education system, explaining and emphasizing their interdependence in shaping their perceptions of actual behavior. Keywords: consumer behavior; external factors; e-learning; education; educational marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:1:y:2011:i:2:p:59-64 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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