SOME ASPECTS CONCERNING SMALL AND MEDIUM ENTERPRISES GROWTH AND NEW TECHNOLOGIES IMPLEMENTATION

Marius Dan Dalota and Roxana Matei

Holistic Marketing Management Journal, 2012, vol. 2, issue 2, 19-28

Abstract: If managers of many SME do not clearly assume the necessity to modernize their organizations, they will not be able to take advantage of all its resources' potentialities, not only the technological resources, but also of the capacities and qualifications of the human resources. This article looks at how new technologies and their inherent risks have to be considered to achieve performance, to enhance productivity, and to strengthen competitiveness. The solution demands the understanding of the capacities of technologies, the possibility of exploring their benefits and the effort of acquiring an improving the management performance.

Keywords: Innovation management; Change management; SMEs growth; Performance management (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:2:y:2012:i:2:p:19-28

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