CONSIDERATION REGARDING THE EFFECT OF INOVATION AND INTEGRATED USE OF TECHNOLOGIES AND TECHNIQUES FOR SMALL AND MEDIUM ROMANIAN ENTERPRISES BASED ON KNOWLEDGE

Mariana Enusi and Cristina Harnagea

Holistic Marketing Management Journal, 2012, vol. 2, issue 2, 41-49

Abstract: The last two decades have witnessed a significant increase in discussions about the different dimensions of knowledge and knowledge management (KM). Many factors have contributed to this growing interest including globalization, increased competition, diffusion of new ICTs (information and communication technologies) and new procurement routes, among others. There are a range of techniques and technologies that can be used for KM in construction of Small and Medium Enterprises based on knowledge. The use of techniques for KM is not new, but many technologies for KM are fairly new and still evolving. Knowledge-based economy indicate that most of Small and Medium Enterprises based on knowledge do not adopt a structured approach for selecting KM technologies and techniques. The use of KM techniques is more evident compared to KM technologies. There is also reluctance among Small and Medium Enterprises based on knowledge to invest in highly specialised KM technologies. The high costs of specialist KM technologies are viewed as the barrier to their adoption. In conclusion, the paper advocates integrated use of KM techniques and technologies in Small and Medium Enterprises based on knowledge.

Keywords: Small and Medium Enterprises based on knowledge; KM techniques; KM technologies; performance; competence (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2012
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