HIGHER EDUCATION STUDENT CHOICE INFLUENCING FACTORS

Emanuela Maria Avram

Holistic Marketing Management Journal, 2012, vol. 2, issue 2, 59-64

Abstract: Making the decision to invest in your own higher education is extremely complex as higher education has an essential role in the professional formation. Understanding higher education as a knowledge acquisition and formation process, it must be emphasized that the providers within this process aim mainly at satisfying at a high level the needs of the consumers (Vrontis Demetris, et al., 2007, p.980). Nonetheless, higher education institutions have been confronted lately with the decrease in the number of students, and thus knowing the factors that influence the students' decision making process represents a useful source of information for academic management with a view to adopting some optimal decisions regarding the attraction and retention of students.

Keywords: influencing factors; choice process; student; university (search for similar items in EconPapers)
JEL-codes: I23 M31 (search for similar items in EconPapers)
Date: 2012
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