How internet marketing has changed over the years and what the future will bring

William Perttula

Holistic Marketing Management Journal, 2013, vol. 3, issue 1, 08-12

Abstract: The trend toward internet marketing has been going on since the internet went graphical in 1993 and Amazon began selling online in 1995. There is near universal awareness of this general trend but a large percentage of organizations are far from doing an effective job of using the internet to achieve success. This includes nonprofit organizations and government as well as for-profit companies. William Perttula made his first online purchase in 1995 and began teaching about internet marketing in 1999 at San Francisco State University. Over the last dozen years he has taught undergraduate and graduate students in South Korea, Denmark, France and Germany in addition to his students at SFSU. His work inside and outside the classroom has brought him into contact with many professionals in Silicon Valley and others in the high tech field. He moderated a panel in 2010 on Social Media and Cloud Computing for the San Francisco Chamber of Commerce that had panelists from Microsoft, AT&T, and Salesforce.com.

Keywords: Internet marketing; social media marketing; mobile advertising (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2013
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