SUSTAINABILITY OF AGRITOURISM AS A RURAL DEVELOPMENT FACTOR

Nino Sachaleli ()
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Nino Sachaleli: Grigol Robakidze University, Faculty of Business Administration, Tbilisi, Georgia

Agricultural Economics and Rural Development, 2022, vol. 19, issue 1, 77-87

Abstract: Agritourism is getting more and more important in the regions, especially for villages, where there are not many industrial activities (ecologically clean areas), but agriculture is well developed and the area is rich in natural and cultural resources. Agritourism sustainability is the challenge for almost every developing country. Nowadays not very many farms and agritourism destinations follow the requirements of sustainable development, because this is not a must and it depends on the owners’ choice to make their business ecofriendly or not; however, it seems that, according to the EU regulations, in a few years this will be necessary and sustainability appears to be the way to have a better future. Georgia, like many other countries, has to overcome the challenges (e.g., new technologies, electric vehicles, sustainable development frameworks, innovations, etc.), which are very important and will be discussed in the article. The main idea of the article is to study what sustainable agritourism means and why it is important, and it also studies the sustainable agritourism farm experiences globally and discuss their experiences. The article, according to the qualitative research method, analyses the main challenges of sustainable agritourism development and the main factors and circumstances for making rural areas competitive agritourism destinations at national, European and global levels.

Keywords: rural tourism; rural development; regional development; agritourism; rural business. (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2022
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