The role of multidimensional perceived value, trust and commitment to achieve collaboration in West Java agribusiness

Niken Larasati, Mustika Sufiati Purwanegara and Fitri Aprilianty

International Journal of Agricultural Resources, Governance and Ecology, 2019, vol. 15, issue 4, 265-280

Abstract: One way to build a successful relationship with farmers is through collaborative actions with all actors. Perceived value, trust and commitment variables are needed to stimulate a relational bond because farmers could not trust their partners because of past experience. This research aims to obtain the trust dimension from farmers and partners and to know the influence of perceived value, trust and commitment on farmers to collaborate with their partners. An exploratory sequential mixed method design was conducted. The results showed farmers could trust their partners as long as they provide clear information, important information and held accountable about the promised result. Emotional value was the only factor that had a positive effect on trust, while functional value and emotional value were factors that triggered farmers to have a commitment with their partners. Trust can affect the commitment of farmers to their partners. Both trust and commitment were tested to know their effect on collaboration. Only commitment had a positive relationship with collaboration.

Keywords: multidimensional perceived value; commitment; collaboration; trust; agribusiness; inclusive business; developing country. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.inderscience.com/link.php?id=104181 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijarge:v:15:y:2019:i:4:p:265-280

Access Statistics for this article

More articles in International Journal of Agricultural Resources, Governance and Ecology from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().